We believe in empowered glamour - feeling your best and looking incredible, as you turn heads for all the right reasons. Confidence is a gorgeous color on you - it really brings out your eyes. So, our mission is to be there for you when you want to look good in a matter of minutes (not that we're timing).

"I wanted to wake up and love what I do every day. And me? I'm obsessed with beauty. I knew there were things missing from my arsenal. So in 2004, I quit my job, crafted a plan, started mixing ingredients and theBalm was born. Over the years our philosophy has remained the same; to create makeup that inspires you to do what you love and look damn good doing it."

Timeless, versatile and always picture perfect. With velvet textures, rich colors, triple-milled pigments and anti-aging ingredients (not that you need it), we're committed to creating premium cosmetics at an accessible price. We do this so you can release your inner artist and feel fabulous - wherever the day takes you.