Our Story

How the glam began ...

Welcome to theBalm, where we believe in empowered glamour - feeling your best and looking incredible as you turn heads for all the right reasons. Confidence is a gorgeous color on you - it really brings out your eyes. So our mission is to be there for you when you want to look good in a matter of minutes (not that we’re timing).

It’s simple; I wanted to wake up and love what I do every day. And me? I’m obsessed with beauty. I knew there were things missing from my arsenal. So in 2004, I quit my job, crafted a plan, started mixing ingredients and theBalm was born. Over the years our philosophy has remained the same; to create makeup that inspires you to do what you love and look damn good doing it.

Marissa Shipman
theBalm Founder, CEO

Just Face It

We have cosmetics down to a fine art - timeless, versatile and always picture perfect. With velvet textures, rich colors, triple-milled pigments and anti-aging ingredients (not that you need it), we're committed to creating premium cosmetics at an accessible price. We do this so you can release your inner artist and feel fabulous - wherever the day takes you. 

Our Promise

Paraben Free


Cruelty Free




You can sit with us

#theBalmers know lashes are for way more than batting - they’re for plotting, planning, and persuading. So join us and we’ll teach you the secret handshake. As part of our squad, you’ll receive insider offers, special rewards and continuous, unwavering support from a group of incredible women who have nailed the
 winged look.

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