
our story
how the glam began
We believe in empowered glamour - feeling your best and looking incredible, as you turn heads for all the right reasons. Confidence is a gorgeous color on you - it really brings out your eyes. So, our mission is to be there for you when you want to look good in a matter of minutes (not that we're timing).

OUR FOUNDER
"IT'S SIMPLE"
"I wanted to wake up and love what I do every day. And me? I'm obsessed with beauty. I knew there were things missing from my arsenal. So in 2004, I quit my job, crafted a plan, started mixing ingredients and theBalm was born. Over the years our philosophy has remained the same; to create makeup that inspires you to do what you love and look damn good doing it."

WE GET COSMETICS
DOWN TO A FINE ART
Timeless, versatile and always picture perfect. With velvet textures, rich colors, triple-milled pigments and anti-aging ingredients (not that you need it), we're committed to creating premium cosmetics at an accessible price. We do this so you can release your inner artist and feel fabulous - wherever the day takes you.
What's New
Make room in your makeup bag for these new essentials!


Fun Guy Eyeshadow Palette


Meet Matt(e) Hughes® Miami


Furrowcious!®
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Furrowcious!®












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Blonde
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Light Brown
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Dark Brown


Anne T. Dotes® Primer


Schwing® Trio Limited Edition


Let's Bolt®


Anne T. Dotes® Tinted Moisturizer
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Anne T. Dotes® Tinted Moisturizer
















































































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#10 (For Very Fair Skin)
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#14 (For Fair Skin)
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#18 (For Light Skin)
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#22 (For Light to Medium Skin)
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#26 (For Medium Skin)
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#30 (For Medium to Tan Skin)
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#34 (For Tan Skin)
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#38 (For Very Tan Skin)
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#42 (For Deep Skin)
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#46 (For Deep to Dark Skin)


Meet Matt(e) Hughes® Vol. 14


Meet Matt(e) Hughes® Vol. 12


Schwing® Trio


Brow Pow®
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Brow Pow®


















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Blonde
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Light Brown
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Dark Brown


Bronzilla®


Will Powder™


Anne T. Dotes® Concealer
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Anne T. Dotes® Concealer


















































































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#10 (For Very Fair Skin)
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#14 (For Fair Skin)
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#18 (For Light Skin)
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#22 (For Light to Medium Skin)
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#26 (For Medium Skin)
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#30 (For Medium to Tan Skin)
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#34 (For Tan Skin)
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#38 (For Very Tan Skin)
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#42 (For Deep Skin)
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#46 (For Deep to Dark Skin)


Flat Eyeshadow Brush


Lid-Quid®
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Lid-Quid®


























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Champagne
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Rosé
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Bellini
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Lavender Mimosa
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Strawberry Daiquiri
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Irish Coffee


Meet Matt(e) Hughes®
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Meet Matt(e) Hughes®










































































































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Charming
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Trustworthy
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Adoring
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Chivalrous
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Sincere
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Committed
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Devoted
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Dedicated
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Doting
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Honest
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Loyal
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Sentimental
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Affectionate
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Brilliant
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Romantic
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Faithful
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Reliable
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Charismatic
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Generous
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Confident
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Fierce
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Humble
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Genuine
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Patient