Eyes

Our shadows, mascaras and liners in all kinds of eye-popping shades.

Rated 4.5 out of 5
Based on 655 reviews

Schwing®

Liquid Eyeliner

$ 17.00
Rated 4.8 out of 5
Based on 1360 reviews

Mad Lash®

Mascara

$ 18.00
Rated 4.4 out of 5
Based on 129 reviews

Batter Up®

Eyeshadow Stick

$ 17.00
Rated 4.8 out of 5
Based on 63 reviews

Lid-Quid®

Sparkling Liquid Eyeshadow

$ 14.00
Rated 4.8 out of 5
Based on 63 reviews

Overshadows®

Shimmering All-Mineral Eyeshadow

$ 15.00
Rated 4.9 out of 5
Based on 37 reviews

Priming is Everything®

Eyeshadow Primer

$ 12.00
Rated 5.0 out of 5
Based on 4 reviews

Schwing® Trio

Liquid Eyeliner Trio

$ 29.00
Rated 4.9 out of 5
Based on 10 reviews

Brow Pow®

Eyebrow Powder

$ 15.00
Rated 5.0 out of 5
Based on 3 reviews

Male Order® Domestic Male

Eyeshadow Palette

$ 32.00
Rated 5.0 out of 5
Based on 3 reviews

Male Order® First Class Male

Eyeshadow Palette

$ 32.00
Rated 5.0 out of 5
Based on 1 review

Schwing® Trio Limited Edition

Liquid Eyeliner Trio

$ 29.00
Rated 5.0 out of 5
Based on 1 review

Anne T. Dotes® Eyeshadow Primer

Clean Beauty & Green Packaging

$ 18.00
Rated 4.5 out of 5
Based on 1064 reviews

Meet Matt(e) Trimony.®

Matte Eyeshadow Palette

$ 42.00
Rated 4.6 out of 5
Based on 96 reviews

Mr. Write®

Eyeliner Pencil

$ 13.00
Rated 4.7 out of 5
Based on 82 reviews

Alternative Rock® Vol. 1

Face Palette

$ 27.50
Rated 4.7 out of 5
Based on 119 reviews

Meet Matt(e) Shmaker.®

Eyeshadow Palette

$ 29.50
Rated 4.6 out of 5
Based on 580 reviews

Meet Matt(e) Nude.®

Nude Matte Eyeshadow Palette

$ 42.00
Rated 4.6 out of 5
Based on 29 reviews

Mad Lash® Travel-Size

Mascara

$ 9.00
Rated 4.8 out of 5
Based on 53 reviews

Alternative Rock® Vol. 2

Face Palette

$ 27.50
Rated 5.0 out of 5
Based on 12 reviews

Big Fan Star Struck

Single Pair of False Lashes

$ 8.00
Rated 5.0 out of 5
Based on 6 reviews

Big Fan Paparazzi

Single Pair of False Lashes

$ 8.00
Rated 4.6 out of 5
Based on 12 reviews

Travel-Size Classics

Complete Set (4 Piece)

Regular price $ 41.00 $ 36.50
Rated 4.9 out of 5
Based on 30 reviews

Autobalm® Pic Perf

Shadows on the Go

$ 26.50
Rated 4.7 out of 5
Based on 6 reviews

theBalm and The Beautiful - Episode 2

Eyeshadow Palette

$ 36.00
Rated 4.8 out of 5
Based on 14 reviews

theBalm and The Beautiful - Episode 1

Eyeshadow Palette

$ 36.00