Eyes

Our shadows, mascaras and liners in all kinds of eye-popping shades.

Rated 4.5 out of 5
Based on 641 reviews

Schwing®

Black Liquid Eyeliner

Regular price $ 17.00 $ 8.50
Rated 4.8 out of 5
Based on 1339 reviews

Mad Lash®

Mascara

Regular price $ 18.00 $ 9.00
Rated 4.5 out of 5
Based on 1063 reviews

Meet Matt(e) Trimony.®

Matte Eyeshadow Palette

Regular price $ 42.00 $ 21.00
Rated 4.4 out of 5
Based on 128 reviews

Batter Up®

Eyeshadow Stick

Regular price $ 17.00 $ 8.50
Rated 4.6 out of 5
Based on 96 reviews

Mr. Write®

Eyeliner Pencil

Regular price $ 13.00 $ 6.50
Rated 4.7 out of 5
Based on 124 reviews

Furrowcious!®

Brow Pencil with Spooley

Regular price $ 13.00 $ 6.50
Rated 4.8 out of 5
Based on 53 reviews

Lid-Quid®

Sparkling Liquid Eyeshadow

Regular price $ 14.00 $ 7.00
Rated 4.7 out of 5
Based on 82 reviews

Alternative Rock® Vol. 1

Face Palette

Regular price $ 27.50 $ 13.75
Rated 4.7 out of 5
Based on 119 reviews

Meet Matt(e) Shmaker.®

Eyeshadow Palette

Regular price $ 29.50 $ 14.75
Rated 4.6 out of 5
Based on 580 reviews

Meet Matt(e) Nude.®

Nude Matte Eyeshadow Palette

Regular price $ 42.00 $ 21.00
Rated 4.8 out of 5
Based on 63 reviews

Overshadows®

Shimmering All-Mineral Eyeshadow

Regular price $ 15.00 $ 7.50
Rated 4.7 out of 5
Based on 26 reviews

Mad Lash® Travel-Size

Mascara

Regular price $ 9.00 $ 4.50
Rated 4.9 out of 5
Based on 37 reviews

Priming is Everything®

Eyeshadow Primer

Regular price $ 12.00 $ 6.00
Rated 4.8 out of 5
Based on 53 reviews

Alternative Rock® Vol. 2

Face Palette

Regular price $ 27.50 $ 13.75
Rated 5.0 out of 5
Based on 12 reviews

Big Fan Star Struck

Single Pair of False Lashes

Regular price $ 8.00 $ 4.00
Rated 5.0 out of 5
Based on 6 reviews

Big Fan Paparazzi

Single Pair of False Lashes

Regular price $ 8.00 $ 4.00
Rated 4.6 out of 5
Based on 12 reviews

Travel-Size Classics

Complete Set (4 Piece)

Regular price $ 36.50 $ 18.25
Rated 4.9 out of 5
Based on 30 reviews

Autobalm® Pic Perf

Shadows on the Go

Regular price $ 26.50 $ 13.25
Rated 5.0 out of 5
Based on 4 reviews

Schwing® Trio

Liquid Eyeliner Trio

Regular price $ 29.00 $ 14.50
Rated 4.9 out of 5
Based on 7 reviews

Brow Pow®

Eyebrow Powder

Regular price $ 15.00 $ 7.50
Rated 5.0 out of 5
Based on 2 reviews

Male Order® Domestic Male

Eyeshadow Palette

Regular price $ 32.00 $ 16.00
Rated 5.0 out of 5
Based on 5 reviews

theBalm and The Beautiful - Episode 2

Eyeshadow Palette

Regular price $ 36.00 $ 18.00
Rated 5.0 out of 5
Based on 2 reviews

Male Order® First Class Male

Eyeshadow Palette

Regular price $ 32.00 $ 16.00
Rated 4.8 out of 5
Based on 9 reviews

theBalm and The Beautiful - Episode 1

Eyeshadow Palette

Regular price $ 36.00 $ 18.00