Eyes

Our shadows, mascaras and liners in all kinds of eye-popping shades.

Rated 4.5 out of 5
Based on 621 reviews

Schwing®

Black Liquid Eyeliner

$ 17.00
Rated 4.8 out of 5
Based on 1317 reviews

Mad Lash®

Mascara

$ 18.00
Rated 4.4 out of 5
124 Reviews

Batter Up®

Eyeshadow Stick

$ 17.00
Rated 4.6 out of 5
930 Reviews

Nude Dude®

Nude Eyeshadow Palette

$ 36.00
Rated 4.6 out of 5
89 Reviews

Mr. Write®

Eyeliner Pencil

$ 13.00
Rated 4.7 out of 5
Based on 116 reviews

Furrowcious!®

Brow Pencil with Spooley

$ 13.00
Rated 4.7 out of 5
256 Reviews

Nude Beach®

Nude Eyeshadow Palette

$ 36.00
Rated 4.8 out of 5
Based on 39 reviews

Lid-Quid®

Sparkling Liquid Eyeshadow

$ 14.00
Rated 4.7 out of 5
Based on 79 reviews

Alternative Rock® Vol. 1

Face Palette

$ 27.50
Rated 4.7 out of 5
Based on 119 reviews

Meet Matt(e) Shmaker.®

Eyeshadow Palette

$ 29.50
Rated 4.8 out of 5
62 Reviews

Overshadows®

Shimmering All-Mineral Eyeshadow

$ 15.00
Rated 4.7 out of 5
72 Reviews

SCUBA®

Water Resistant Black Mascara

$ 19.00
Rated 4.9 out of 5
172 Reviews

Mad Lash® Duo

Mascara

$ 20.00
Rated 4.8 out of 5
Based on 34 reviews

Travel-Size Classics

Complete Set (5 Piece)

$ 46.50
Rated 5.0 out of 5
34 Reviews

Priming is Everything®

Eyeshadow Primer

$ 12.00
Rated 4.5 out of 5
16 Reviews

Mad Lash® Travel-Size

Mascara

$ 9.00
Rated 5.0 out of 5
Based on 11 reviews

Big Fan Star Struck

Single Pair of False Lashes

$ 8.00
Rated 5.0 out of 5
Based on 3 reviews

Big Fan Paparazzi

Single Pair of False Lashes

$ 8.00
Rated 4.8 out of 5
Based on 9 reviews

Travel-Size Classics

Complete Set (4 Piece)

$ 36.50
Rated 4.9 out of 5
24 Reviews

AUTOBALM® PIC PERF

Shadows on the Go

$ 26.50
Online Exclusive!
Rated 4.9 out of 5
15 Reviews

Opposites Attract

Magnetic Palette, Empty

$ 12.00
Rated 5.0 out of 5
1 Review

Schwing® Trio

Liquid Eyeliner Trio

$ 29.00
Rated 5.0 out of 5
Based on 2 reviews

Brow Pow®

Eyebrow Powder

$ 15.00
Rated 5.0 out of 5
Based on 2 reviews

theBalm and The Beautiful - Episode 1

Eyeshadow Palette

$ 36.00
Rated 5.0 out of 5
Based on 3 reviews

theBalm and The Beautiful - Episode 2

Eyeshadow Palette

$ 36.00