Believe me when I say, I will literally never use another lipstick. You can go to your best friends bachelorette party, eat a big greasy hamburger, drink all night, and somehow get away with maybe one little reapplication because you're paranoid the inside of your lips isn't looking as fresh. You can drink glass after glass of wine without lip prints showing up around the rim. You can put this on and maybe add a little sparky gloss on top to make this look extra fire and it won't clump or smudge. And then, as if that all wasn't amazing enough, the next morning your lips are gonna somehow look hydrated and beautiful. How do they do it? No idea but I've been recommending this for years and I'll continue to so for as long as I'll wear lipstick.